New Packaging Seeks To Entice Consumers to Try Real Italian Goodness
Buffalo, NY: Rosina Food Products, Inc., a family owned, industry-leading producer of frozen meatballs, pasta, and entrees, sold in food, mass merchandisers, military commissaries, and home delivery, today unveiled new packaging across its full line of Rosina brand meatball products.
A fresher, brighter, bolder new package elevates the Rosina brand while prominently featuring enticing product photos. Key product style/flavor information – Italian Style, Homestyle, Swedish Style, etc. – is color coded and more prominently displayed, as is product size and count information, making it easier for consumers to make their product selection. In addition, the packaging features an "Oven-Baked Goodness" burst to promote a healthier alternative to the fried selections of other meatball brands.
Prior to launching the new Rosina brand meatball products, the company conducted extensive sensory testing against a competitive product set at a leading research university where consumers selected Rosina’s Italian and Homestyle as the top meatballs in their category.
"We're confident the new packaging better reflects the quality of the Rosina brand," said Chris Tirone, Rosina Food Products, Director of Marketing. "Our new packaging design will clearly identify our brand and make it easier for consumers to select their favorite styles and flavors in the freezer section at retail. Data from our extensive research confirmed that our new product photography on packaging more accurately reflects Rosina’s delicious, high quality meatballs."
The website call-out on the front of the new packaging directs consumers to www.rosinarecipes.com – a Rosina branded recipe site that provides consumers with quick access to hundreds of easy-to-prepare recipes for appetizers and meals featuring Rosina meatballs, as well as fast, delicious meal ideas from Rosina’s Celentano pasta brand. The site also helps consumers locate retail stores where they can purchase Rosina meatballs. Plus, consumers can find freebies, special offers and more on the rosinarecipes.com site.
"Based on research and consumer insights, the introduction of our new packaging will improve consumer engagement with our products and our brand," said Tom Finn, Rosina Food Products, Vice-President of Retail Sales & Marketing. "The new packaging will also benefit our retail partners, who understand and appreciate that better packaging can help increase sales. We expect our new Rosina meatball packaging upgrade to do just that," Finn continued.
The new Rosina meatball packaging is expected to start appearing in retail freezers by September 1, 2017. For more information contact the Rosina Customer Service Department at 888.767.4621 or visit Rosina online at www.rosina.com.
About Rosina Foods, Inc. – A Real Italian Family Honoring A Real Italian Tradition
The proud tradition of Rosina began in 1963 with a small store front sausage business in Buffalo, NY, servicing neighborhood meat markets, supermarkets and restaurants. In 1981, a new larger facility was purchased which allowed Rosina to expand into new markets and make their meatball products available across the country.
In 2000, Rosina acquired Celentano Brothers of Verona, NJ – a company with a similar history and rich in its family tradition. With the Celentano product portfolio Rosina was able to expand into frozen Italian entrées, filled pasta and eggplant products. In July 2006, Rosina announced the acquisition of two more frozen pasta brands – Italian Village and Floresta – adding numerous flavors and formats to its existing pasta portfolios serving both retail and food service markets.
Rosina's growth continued in 2010 as the company expanded Internationally with the creation of an International Division. December 2011 brought even more growth with the acquisition of San Rallo Pasta Company. The San Rallo Pasta product line features specialty ravioli and eggplant available specifically to our foodservice channel.
Today you'll find the brands of Rosina Foods in supermarkets, supercenters, wholesale clubs, military commissaries, cafeterias, and restaurants throughout North America and around the world. Rosina is also an ingredient in many other food manufacturers' products such as soup, pizza, lasagna, and more.