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Rosina Presents New Packaging and Logo

2/23/2011

 

A New Premium Look That Suits the Quality Product Inside the Package

 

Buffalo, NY – February 2011 – Rosina Food Products, Inc. is pleased to announce a major package redesign for its flagship meatball product line. Each Rosina brand meatball package has its own unique look that complements the specific flavor of meatball inside.

 

The new package design is the result of a comprehensive project accomplished with the use of consumer research studies, and collaborative efforts of Rosina. The nostalgic yet contemporary look offers simplicity while providing the same great, quality products. A key difference from the existing package design is the differentiating color bands and ease of recognition of the variety of meatball products. As a value added piece for the consumer, a unique recipe has been incorporated onto the back panel of each package.

 

In addition to the redesign of the packaging, a new logo has been developed. The updated logo stays true to Rosina’s identity, and further illustrates the top of the line brand. It offers consumers a more appealing option, which will help increase brand awareness and a continuance of loyalty from consumers. 

 

“I am confident that our new package design will help create increased brand awareness for Rosina meatballs. We are moving forward into 2011 with a fresh, new look that consumers will continue to recognize,” states Russ Corigliano, president and ceo. “The new logo is contemporary and innovative at the same time still resembling its classic look. As a company, we are very excited about the change.” 

For recipes and more information about Rosina visit www.rosina.com

 

Rosina Food Products, Inc., headquartered in Buffalo, NY is family-owned and operated. The Company operates two facilities – its frozen meatball, sausage and pizza topping products are produced in Cheektowaga, NY. The frozen pasta, eggplant, and entrée products are manufactured at the West Seneca, NY facility.  Products are sold under the Rosina, Celentano, Italian Village, and Floresta brands.

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